The place to start is to see if you actually need the professional services of a campaign hitman - and I am willing to take a look at your current online presence AT NO CHARGE TO YOU and provide an evaluation snapshot in relation to your current branding and website design. I will also analyize your current coding (in relation to search engine optimization), identify your bullseye target audience, list your competitive landscape, search and evaluate your current social media optimization – and then list your areas of opportunity for your brand.
Click here for your FREE Online Brand SnapShot > (just email me your website address)
|Brand Strategy is the process of reviewing all of your current brand assets and provide you an expert advertising and marketing strategy. This highly-comprehensive report will dive much deeper into the analysis of your brand and will include brand identity evaluation, a complete 360 degree brand presence analysis - for both online and offline, recommended brand positioning and communication, and a deeper report on your competitive landscape.|
|SEO Strategy is about strategically coding your website to do well in the search engine results pages (SERPs). The most ideal position is first page, and in one of the top three positions. To begin this process, you should start with the keywords and key phrases you 'think' your target audience is typing in to find you on the SERPs. Believe it or not, most businesses and brands stop here and spend considerable time and money on these keywords and key phrases. Real strategy begins when you discover what your target is 'actually' typing in - and 90% of the time, the 'actual' is different than what you 'thought'. This is where I take a deep look at your competition and take them out.|
|When someone types in a keyword or key phrase to search for your type of product or service and you organically optimize your website for them to find you, this is 'search strategy'. Now that a potential customer has found you - now they're going to search your business name or product name to find out what 'others are saying about you'. This is 'social media'. The fact is this - 94% of consumers go online to research a product or service prior to making their final decision or selection. Are you aware of what others are saying about you (good or bad)? Did you know you can proactively manage this? Let me manage this for you.|
Website design is quite different than any other media platform. It more closely aligns with product design - where solid design can only be graded on the sum of its parts. And with website design, failing on any one of these 'parts' will mean bad design: User-Interface (UI) - Is the design, placement of content and components of your website make sense? Is the navigation through your site 'intuitive' to target audience? Information Architecture (IA) - How is the content/information of your website sorted and served up? Can the consumer find exactly what they need without struggle? Do you have Web 2.0 (2.0) features, functions, platforms and/or technologies delivered appropriately to engage your target and initiate interaction and two-way dialogue? What type of Online Conversion (OC) do you have in place to move website visitors to customers? All of these parts make up the total User Experience (UX) - good or bad - this will determine your ability to move your target from visitor-to-customer, customer-to-loyalist, and ultimately loyalist-to-advocate.
|Web development can mean many different things. It can be taking the brand strategy and bringing it all together to reach your brand objectives - building out the website and implementing the features and functionality that deliver that positive and memorable user experience for your target. It can be that seamless integration of the front-end website design with the back-end shopping cart or other custom database. It can mean the ongoing brand strategy adjustments that are made in an ongoing effort to keep a clear separation between you and the competition. It can mean listening to your target audience and engaging them in two-way dialogue to strenghen your brand by implementing new features and functionality to make their world a better place. It can also mean designing and developing new ways to look at your brand in the eyes of the consumer - and catching people off-guard in exciting and unexpecting ways. It can mean keeping on top of the ever-changing world of technology and implementing new ways to deliver superior user experiences. It can mean staying on top of SEO trends and techniques and searching for a better way to maintain your competitive edge. Web development is just that - 'developing' - always evolving.|
|SEO strategy is a highly strategic and thoughful multi-tiered process that begins with the very first file name, then into full-content optimization so your entire website is visible and optimized (not just your Homepage - index.html), page content relevancy based on content inclusion and structuring throughout the website. All pages must work in symphony with every other page and be in total strategic alignment. And once your new website is complete in its design and build-out, the final coding of your website for SEO is implemented.|
|Your new website has now gone through a series of tests to check and confirm every function and link. Everything is working properly and we are ready to 'launch'. Nothing will be the same. New traffic will find you - and will positively engage in your brand - visitors will be converted into customers - and business will grow dramatically. Your competitors will fade from threat status while they scratch their heads in wonder. Life is very good.|
The definition of a successful online brand experience is three-fold:
A) A Well-Designed Website (UI, IA, UX, 2.0, OC) – A highly visually dynamic website that immediately engages your target audience;
Organic Search Engine Optimization (SEO) to drive traffic to your website – you
can have a great website,
Social Media Optimization (SMO) to manage your overall brand experience
beyond your website – you
The formula for success is to understand the difference between your 'target audience' and your 'bullseye target audience' and develop the right strategy to connect with them in a relevant and authentic way:
1) Know Your Target;
2) Understand Their Code of Need/Want;
3) Understand Their Perception of Your Brand - and look for ways to alter that perception to change behavior - ultimately driving to engagement and interaction with your brand;
4) Always Look for Opportunities to Move Your Customers from Loyalist to Advocates – where they are compelled to recommend your product or services to others.
5) Always deliver the unexpected...