Delivering the Unexpected
Well, Bret Stout has spent over two decades concepting the big idea for big brands, as well as mid-size and start-ups, consistently changing consumer perception - to alter behavior - and ultimately, driving product purchase and consumer consumption. He calls it "breaking the code" - and he does it by delivering the unexpected.
Bret Stout has extensive and proven experience leading multidisciplinary teams with passion and enthusiasm from a highly strategic perspective that always aligns with consumer data, analytics and insight.
You Know His Work
Need proof? Well, chances are, you have felt the impact of Bret Stout's work:
Have you ever uttered the phrase, "Reach out and touch someone"? (Creator of the "E.T. Phones Home" T.V. spot making the (then) recently launched tagline "Reach Out and Touch Someone" well-known and wide-spred by having E.T. reach out and his finger lighting up)
If you answered 'yes' to any of these questions, then you have experienced the impact of what Bret Stout can do for a brand – forever changing the way you see, access and interact with the world around you. It's all about being focused on target-centric design - and delivering compelling storytelling - both visually and verbally.
Bottom line, Bret Stout is a master storyteller. He leverages consumer data to develop award-winning campaigns that always reach and exceed project objectives.
The 360 Degree Advertising Career
Bret Stout began his career in advertising in traditional agency model (working in television, print and radio) and jumped over to the interactive/digital space in 1999 (website, microsites, rich-media, flash, animation, hand-held user-interface design). He dove deep into search strategy in 2002 and has developed his own unique, multi-tier approach to search engine optimization.
The Wealth of Brand Experience on Every Vertical
He consistently produces award-winning work for major brands on nearly every platform and vertical.
The Award-Winning Work
In just the past two years, Bret Stout's work has been recognized with a Silver Telly Award, two Bronze Telly Awards, two Telly People's Choice Awards, six ADDY Awards, a Creativity Annual Award, and a Creativity International Award.
During his career, he has won 8 Telly Awards, 36 Local, Regional and National ADDY Awards, 6 New York Festivals Awards, 1 RAMA Award, 1 Effie Award, 1 AICP Award, 14 WEBBY Awards, 12 Ad:Tech Awards, 8 DFWIMA/EMMA Awards, and a Creative Circle Award, among many others.
The Traditional Advertising Agency Model1999 and prior, he served in various capacities within the traditional advertising agency model (television, print and radio) including tenures with Leo-Burnett, Chiat-Day, and Temerlin-McClain, beginning as a storyboard illustrator and served in both senior copywriter and senior art director roles.
The Digital Advertising Agency Model
From 1999 to present, Bret has had tenures with tm:interactive, Huge, imc2, and iccentric - and continues to work with many advertising agencies on a freelance and contract basis (website, microsites, rich-media, flash, animation, hand-held user-interface design).
Backbone in Honor and Integrity
The Art Curator
The Children's Book Writer
Bret has also been featured in many publications, including Communication Arts, Advertising Age, The Dallas Morning News, DMN High Profile, DMN Today, Detour, AdAge MediaBistro, ArtNews, SMU Daily Campus, Star-Telegram, D Magazinem Dallas Observer, and the Fine Arts Index.