As a campaign hitman, many agencies and businesses have employed my hitman services - and the size of the brands are both large and small - covering almost every vertical.

Working in the capacity of a brand strategist, copywriter, scriptwriter, art director, designer and storyboard illustrator, has resulted in me personally concepting, executing and leading on a highly efficient, dynamic and successful level - winning over 200 advertising awards during the course of my career.

I believe that every project is an opportunity to do great things - and absolutely essential to bring strategic thought leadership to every campaign - even when it goes beyond the scope of the assignment at hand. This is exactly what clients expect and deserve from their agency team - this is our job and what ensures continued tenure with a client and growth and expansion of existing accounts. And it all starts with delivering this strategic and creative thought leadership at the inception - from the initial pitch to a new, prospective client during the RFP process - all the way through ongoing dialogue and communication throughout the agency-client lifecycle.

When you do this, you are establishing and fostering a positive and enriching 'relationship'. And this holds trues as well for connecting with our target audience - the online space has given us the opportunity to initiate two-way authentic dialogue between consumer-and-brand, as well as social networks and blogs for authentic consumer-to-consumer dialogue 'about' brand. Same is true in fostering positive working relationships between creative and account service teams - they must become one fluid team. Bottomline - advertising is all about relationships.

 

 

My body of work includes brand strategy, creative strategy, big idea conception, copywriting, art direction, design and illustration - and I have consistently delivered in all of these areas.

I have concepted, executed and led the big ideas that have launched and leveraged many very large brands in ways that haved changed the way consumers engage their world around them.

Generally off-the-radar with most large agencies, mid-range companies present some of the best opportunities to deliver great work.

I have not only delivered the big campaign concepts through launch, I have led client strategy sessions in developing overall marketing strategies at the project design and naming stage.

A small, growing company often has the right products or services, but desperately needs well-thought-out strategic direction to take their company to the next level.

I have personally produced detailed strategy proposals that evaluate existing market presence, competitive landscape analysis, and opportunites for strategic growth - and personally execute.

Start-up companies usually need everything - from brand identity to marketing strategy to enter the market strong - and I deliver strategic business and operational recommendations.

From overall online presence, advertising and marketing strategy, search engine optimization and online consumer conversion, I have personally concepted, produced and led all deliverables.

     
EXPERIENCE BRINGS KNOWLEDGE>