As
a campaign hitman, many agencies and businesses have employed my hitman
services - and the size of the brands are both large and small - covering
almost every vertical.
Working
in the capacity of a brand
strategist,
copywriter, scriptwriter, art director, designer and storyboard illustrator, has
resulted in me personally concepting, executing and leading on a
highly efficient, dynamic and successful level - winning over 200
advertising awards during the course of my career.
I
believe that every project is an opportunity to do great things - and
absolutely essential to bring
strategic thought leadership to every campaign - even when it goes beyond
the scope of the assignment at hand. This is exactly what clients expect
and deserve from their agency team - this is our job and what ensures
continued tenure with
a client and growth and expansion of existing accounts. And it all starts
with delivering this strategic and creative thought leadership at the inception
- from the initial pitch to a new, prospective client during the RFP process
- all the way through ongoing dialogue and communication throughout
the agency-client lifecycle. When
you do this, you are establishing
and fostering a positive and enriching 'relationship'. And this holds
trues as well for connecting with our target audience - the online
space has given us the opportunity to initiate two-way authentic dialogue
between consumer-and-brand, as well as social networks and blogs for
authentic consumer-to-consumer dialogue 'about' brand. Same is true
in fostering positive working relationships
between creative and account service teams - they must become one fluid
team. Bottomline - advertising is all about relationships.
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